Searching is a lot more complex than typing a word and shifting through results. Using Google Search Operators, predefined instructions that focus the results anyone can gain insights into Google’s thoughts.
SEO Research: Getting To What Google Really Knows
SEO Research often begins and ends with one randomly found site’s auto audit. There are hundreds of sites that will tell you the character count of this field and that. These are all good and well but they aren’t intelligent and offer a glimpse of how that tool sees your site, not Google. In the end do you want to get an A grade by a random SEO tool or do you want to rank higher on Google? These are not the same goals often.
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